The future is not fixed. It is created by our ideas and our actions, our understanding of the past and our ambitions for tomorrow.
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I work with the IFRC since 2012. As Senior Communication Officer and as Consultant. The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world’s largest humanitarian network that reaches 150 million people in 192 National Societies through the work of over 13,7 million volunteers.
In the heart of Nairobi, Kenya, the IFRC Global Innovation Summit 2023 was a remarkable gathering of over 300 forward-thinkers, all united by a singular vision: to innovate, inspire change, and advance humanitarian efforts. It was a melting pot of ideas, a crucible of innovation, and an ode to human resilience.
Creating the branding for Solferino Voices, a YouTube channel dedicated to sharing stories from Red Cross and Red Crescent volunteers, was a purposeful and strategic process. The branding elements – logo, color palette, thumbnails, and the channel name – were thoughtfully designed to reflect the essence of the channel’s mission and connect with its audience.
In a world driven by data, where information is power, the International Federation of Red Cross and Red Crescent Societies (IFRC) embarked on a monumental endeavour to reshape the landscape of data management. A 700-page magnum opus, the IFRC Data Playbook, stands as a testament to ambition, collaboration, and the unyielding pursuit of excellence.
Within the distinguished setting of the IFRC Auditorium B, a gathering of global minds unfolded on May 25th, 2022, during the “Cholera – WHA Side-event.” This crucial discussion saw the participation of IFRC and WHO senior figures, ministers of Health and Water from DRC, Zambia, Bangladesh, Nigeria, Ethiopia, Kenya, and Haiti, alongside prominent figures such as Tedros and Mike Ryan.
Design, when entrusted with such mandates, becomes a conduit for ideals. As you explore my portfolio, witness how visual narratives amplify vital causes. Francesco Rocca’s Manifesto encapsulates my commitment to weaving visual stories that transcend borders and resonate in the hearts of diverse audiences.