References

Core expertise

Creative direction · Art direction · Brand & visual identity · Strategic communications · Digital experiences · Integrated campaigns · Editorial & information design · Moving image · Events & spatial communication · Multilingual design systems

Profile

Creative director and art director working across humanitarian, cultural and commercial contexts since 2006. Combines creative leadership with hands-on design and production, translating complex ideas into clear identities, narratives and experiences. Leads creative direction at the IFRC Solferino Academy and maintains an independent practice spanning brand, editorial, digital, moving image and live events.

Education

2006: Bachelor of Arts in Design, Visual Communication, Geneva University of Arts and Design (HEAD-Genève)

2002: French Baccalaureate, Literature, Charles De Gaulle High School, Apt, France

Work Experience

IFRC Solferino Academy

• Art Director
  January 2021 – present
  Lead creative direction, visual identity and digital design for global initiatives in innovation, leadership, climate action and humanitarian transformation. Work across multilingual platforms, publications, campaigns, films, motion graphics and events, collaborating with internal teams, developers, agencies and filmmakers.
• Design Lead
  September 2019 – December 2020
  Established the Academy’s visual identity and design foundations, developing visual systems, digital experiences, publications and communication materials.

Independent practice — YLF Design

• Independent Art Director & Designer
  January 2006 – present
  Art direction, visual identity, editorial design, digital experiences, campaigns, moving image, exhibitions and spatial communication, from concept through production. Clients and collaborators include IFRC, WHO, NRC, CERN, Netflix, Orchestre de la Suisse Romande, Ville de Genève and Saatchi & Saatchi.

International Federation of Red Cross and Red Crescent Societies

• Senior Communications Officer
  July 2017 – September 2019
  Creative direction, design and strategic communications within the global Communications Department. Led creative and digital delivery for the bilingual Stop Indifference migration campaign targeting West Africa; contributed to the World Disasters Report and other global communications initiatives.

Le Courrier

• Graphic Designer — Layout
  January 2016 – June 2017
  Newspaper layout and graphic design.

HEAD–Genève, University of Art and Design

• Adjoint scientifique
  September 2006 – August 2009 · Part-time
  Research and design work within the Master of Media Design and Communication in Public Space.

Éditions La Joie de Lire

• Production Manager & Graphic Designer
  January 2007 – January 2008
  Book design, typography, prepress and print production for an independent Geneva publishing house.

Awards, Talks, Events…

Events: