Crafting the Identity of Solferino Voices

Creating the branding for Solferino Voices, a YouTube channel dedicated to sharing stories from Red Cross and Red Crescent volunteers, was a purposeful and strategic process. The branding elements – logo, color palette, thumbnails, and the channel name – were thoughtfully designed to reflect the essence of the channel’s mission and connect with its audience.

Halloween

When Halloween came around in 1960 John F. Kennedy, while campaigning for president, came across a unique trick or treat event. This ghoulish party was not about collecting candy but instead raising money for the UN agency fighting child hunger and disease-UNICEF. This is how we make the most of what is already a lot.