I love to coordinate a creative effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability.
In the heart of Nairobi, Kenya, the IFRC Global Innovation Summit 2023 was a remarkable gathering of over 300 forward-thinkers, all united by a singular vision: to innovate, inspire change, and advance humanitarian efforts. It was a melting pot of ideas, a crucible of innovation, and an ode to human resilience.
I had to assist the IFRC in strategically utilizing digital and social media to increase worldwide engagement and influence online. I followed the development of policies to create guidelines that aim to improve and protect the reputation and positioning of the IFRC in online communities and help to grow relationships with recurring visitors on the…
