In a world with increasing isolation, tension and recourse to violence, it is clear that the Red Cross Red Crescent must champion the individual and community values which encourage respect for other human beings and a willingness to work together to find solutions to community problems.
Sharing your community’s principles is a no brainer. These visuals performed brilliantly on social systematically. A perfect example of “evergreen content”. On top of that, having these assets in four languages improved our reach dramatically.