Copywriting

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Go to Merry Christmas
Design, Social

Merry Christmas

Designed by Yann

New Year’s Eve represents a particularly deadly time to be on the road. The NHTSB reports that the automobile accident fatality rate is five-times above the daily average on New Year’s Eve in the United States.

Go to Stop Indifference Campaign
Campaigns, Social

Stop Indifference Campaign

Designed by Yann

I had to assist the IFRC in strategically utilizing digital and social media to increase worldwide engagement and influence online. I followed the development of policies to create guidelines that aim to improve and protect the reputation and positioning of the IFRC in online communities and help to grow relationships with recurring visitors on the…